On July 26, 1775, all you needed to deliver the mail was a strong back and a fast horse. In 2013, the tools required to move 40 percent of the world’s mail sound more at home in science fiction. Robots, supercomputers, 23 petabytes of digital storage (that’s 24,117,248 Gigabytes), and one of the world’s largest computer networks help deliver letters and parcels across the globe. Like any organization of its size and profile, the Postal Service regularly sees malicious activity directed at its network.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More