This is the time of year when retailers, nonprofit organizations, and other mailers step up their holiday advertising mailing campaigns. Volume spikes in this period, known as the fall mailing season, which then gives way to the even-busier holiday mailing season, when personal correspondence and packages spike. The U.S. Postal Service makes most of its money for the year in the period between Labor Day and Christmas.
In 2001 First-Class Mail (FCM) hit an all-time peak of 104 billion pieces. Fast forward to today and it is down more than 40 percent.
Well, if you’re a reader of this blog, you also know that despite this, First-Class Mail remains the biggest provider of revenue and contribution (profit...Read More