The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.
The U.S. Postal Service has an obligation to ensure the safety of its employees by creating and maintaining a violence-free work environment. Our recent audit work confirmed that the Postal Service has a comprehensive program to identify, review, report, and address employee assaults.