The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.
Small purchases can add up. That’s certainly the case with the government’s purchase card program, which provides charge cards to more than 350 federal agencies, organizations, and Native American tribal governments.
The program is meant to streamline the payment process for small...Read More