Promoting the Postal Service

The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.

 

Overtime as a Management Tool

Matching workforce to workload has been a long-term struggle for the U.S. Postal Service. In its banner years, when volume was increasing, the Postal Service often found it difficult to quickly reduce workhours to offset seasonal dips in mail volume. Over the past 6 years, as volumes have steadily declined, the Postal Service has done a better job of matching its work hours to its workload. It has its lowest number of career employees in 25 years and productivity has seen steady cumulative improvement.

 

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Recent Comments

  • 4 hours 7 min ago
    If your blue collection boxes look bad or need repairs, tell you mail carrier. When they scan the box during collections, they may add a discrepancy note to the CPMS data base that the maintenance...
  • 5 hours 40 min ago
    I am commenting on the US Post Office in Verona, Wisconsin. Today as with most days there was no ample parking for customers. There was one space available when I arrived but only three customers...

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