The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.
Same-day delivery. On-demand delivery. Customer control. Dynamic routing. These are just a few features that have made package delivery a booming and competitive industry. Some might even argue it’s a downright sexy one.
To get to the bells and whistles, however, you need a solid...Read More