Promoting the Postal Service

The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.

 

Overtime as a Management Tool

Matching workforce to workload has been a long-term struggle for the U.S. Postal Service. In its banner years, when volume was increasing, the Postal Service often found it difficult to quickly reduce workhours to offset seasonal dips in mail volume. Over the past 6 years, as volumes have steadily declined, the Postal Service has done a better job of matching its work hours to its workload. It has its lowest number of career employees in 25 years and productivity has seen steady cumulative improvement.

 

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Recent Comments

  • 13 hours 37 min ago
    Hello, Andrea. Thank you for your message. You can file a complaint with the Postal Service at https://emailus.usps.com/emailUs/iq/usps/request.do?forward=emailUs and select the "Postal Facility...
  • 15 hours 3 min ago
    I am the Borough Administrator for Manville Borough, NJ. Our Mayor and elected officials are receiving numerous complaints from residents regarding the state of disarray at the Manville NJ post...

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