Promoting the Postal Service

The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.

 

Overtime as a Management Tool

Matching workforce to workload has been a long-term struggle for the U.S. Postal Service. In its banner years, when volume was increasing, the Postal Service often found it difficult to quickly reduce workhours to offset seasonal dips in mail volume. Over the past 6 years, as volumes have steadily declined, the Postal Service has done a better job of matching its work hours to its workload. It has its lowest number of career employees in 25 years and productivity has seen steady cumulative improvement.

 

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Recent Comments

  • 20 hours 4 min ago
    I completely removed my mailbox from my house because of two reasons: to cut down on the amount of junk mail I receive, and to be ensured that any sensitive mail I receive at my Post Office box is...
  • 22 hours 37 min ago
    I'm a clerk in a small town and we have regular costomers. They are tired of hearing the upsell speach when they come in everyday to mail a pkg or letter. Oh And the online survey speech!...

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