The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.
It might not surprise you that dog bites are among the top accidents involving postal workers. After all, dog bites get a lot of media attention and even have a week dedicated to their prevention.
But that’s just one type of accident. Others include accidents involving motor vehicles,...Read More