The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.
You don’t concentrate on risks, you concentrate on rewards, said aviation hero Chuck Yeager, who knew a thing or two about risks.
The government, on the other hand, is not inherently risk-oriented. You see this especially when it comes to investing employees’ retirement funds. We explored...Read More