The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.
You hear a lot about employee engagement these days. Seems every organization will tell you it’s important, including the U.S. Postal Service.
But what exactly is employee engagement? Is it just a fancy name for morale? Partially it’s about morale. But engagement also encompasses...Read More