Promoting the Postal Service

The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.

 

Overtime as a Management Tool

Matching workforce to workload has been a long-term struggle for the U.S. Postal Service. In its banner years, when volume was increasing, the Postal Service often found it difficult to quickly reduce workhours to offset seasonal dips in mail volume. Over the past 6 years, as volumes have steadily declined, the Postal Service has done a better job of matching its work hours to its workload. It has its lowest number of career employees in 25 years and productivity has seen steady cumulative improvement.

 

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Recent Comments

  • 2 days 13 hours ago
    The problem is that some packages are too large and heavy for the resources that many stations and districts have available. In the search of revenue and flat rate shipping the product is more than a...
  • 4 days 20 hours ago
    Are delivery drivers allowed to not attempt delivery of your package because their car was too full and they didn't have room for your larger boxes? I've received 2 notices via e-mail that...

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