Promoting the Postal Service

The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.

 

Overtime as a Management Tool

Matching workforce to workload has been a long-term struggle for the U.S. Postal Service. In its banner years, when volume was increasing, the Postal Service often found it difficult to quickly reduce workhours to offset seasonal dips in mail volume. Over the past 6 years, as volumes have steadily declined, the Postal Service has done a better job of matching its work hours to its workload. It has its lowest number of career employees in 25 years and productivity has seen steady cumulative improvement.

 

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How many packages would you say you’ve returned in the past year?

Recent Comments

  • 2 days 14 hours ago
    The Schaumburg post office on Schaumburg Rd in Schaumburg Illinois looks run down. The post office has a prominent location, and it stands out, but not in a good way. Schaumburg is a beautiful...
  • 2 days 16 hours ago
    Ouch,no one cares..but US. Those who work in the trenches,while those who work in their ivory towers,,crunch numbers,then ordering us,claiming the job can be completed,,in sucu&,such of time. H...

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