Promoting the Postal Service

The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.

 

Overtime as a Management Tool

Matching workforce to workload has been a long-term struggle for the U.S. Postal Service. In its banner years, when volume was increasing, the Postal Service often found it difficult to quickly reduce workhours to offset seasonal dips in mail volume. Over the past 6 years, as volumes have steadily declined, the Postal Service has done a better job of matching its work hours to its workload. It has its lowest number of career employees in 25 years and productivity has seen steady cumulative improvement.

 

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Recent Comments

  • 20 hours 31 min ago
    You don't read comments. You don't follow up on reports properly. You have no honor as an organization. Combat veteran can't access his mail. USPS personnel continually lie to law...
  • 20 hours 59 min ago
    after a recent visit to my post office, I tried to to use the QR code printed on the receipt to leave a comment about the good service always provided by one particular clerk. It didn't work...

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