The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.
It’s that time of year again, when we release our Semiannual Report to Congress (SARC) — a twice yearly look at our work that reflects our mission of ensuring efficiency, accountability, and integrity in the U.S. Postal Service.
Through the first six months of this fiscal year, we issued...Read More