Promoting the Postal Service

The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.


Overtime as a Management Tool

Matching workforce to workload has been a long-term struggle for the U.S. Postal Service. In its banner years, when volume was increasing, the Postal Service often found it difficult to quickly reduce workhours to offset seasonal dips in mail volume. Over the past 6 years, as volumes have steadily declined, the Postal Service has done a better job of matching its work hours to its workload. It has its lowest number of career employees in 25 years and productivity has seen steady cumulative improvement.



Recent Poll

Which medium do you find most effectively markets to you?

Recent Comments

  • 56 min 32 sec ago
    I would like to know why I've had 2 different people mail me letters and send them twice and I've NEVER received them!!!! The first time was in April then resent again in June and the most...
  • 57 min 15 sec ago
    What about violence upon customers from employees? Where are the customer rights? Why are postal employees held to a lower standard of behavior? Why no legitimate resolution process?

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