Promoting the Postal Service

The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.

 

Overtime as a Management Tool

Matching workforce to workload has been a long-term struggle for the U.S. Postal Service. In its banner years, when volume was increasing, the Postal Service often found it difficult to quickly reduce workhours to offset seasonal dips in mail volume. Over the past 6 years, as volumes have steadily declined, the Postal Service has done a better job of matching its work hours to its workload. It has its lowest number of career employees in 25 years and productivity has seen steady cumulative improvement.

 

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Recent Poll

Do you think USPS should invest in Treasury Inflation-Protected Securities?

Yes
54% (54 votes)
No
46% (46 votes)
Total votes: 100

Recent Comments

  • 3 days 17 hours ago
    Thank you for your comment. If your concern has not yet been addressed by the USPS Office of Consumer Affairs or the local postmaster, please file a complaint with our Hotline. You can access the...
  • 3 days 18 hours ago
    Local USPS Office is not being maintained, exterior is an eyesore, exposed wires on light poles. Local Post Master has not been helpful. How can this be addressed and changed?

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