Promoting the Postal Service

The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.


Overtime as a Management Tool

Matching workforce to workload has been a long-term struggle for the U.S. Postal Service. In its banner years, when volume was increasing, the Postal Service often found it difficult to quickly reduce workhours to offset seasonal dips in mail volume. Over the past 6 years, as volumes have steadily declined, the Postal Service has done a better job of matching its work hours to its workload. It has its lowest number of career employees in 25 years and productivity has seen steady cumulative improvement.



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Recent Comments

  • 11 hours 12 min ago
    I mailed a certified letter to a Govt. office in Washington D.C. on 3/13/2018. It arrived at the WA D.C. Distribution Center 3 days later on 3/16/2018. Since then the tracking shows the letter as...
  • 11 hours 48 min ago
    Paid for two day shipping. It had been 4 days and my package has not arrived at it’s destination. When I punch in tracking all it says is “delayed” with no further details on when it will arrive. It...

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