Promoting the Postal Service

The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.

 

Overtime as a Management Tool

Matching workforce to workload has been a long-term struggle for the U.S. Postal Service. In its banner years, when volume was increasing, the Postal Service often found it difficult to quickly reduce workhours to offset seasonal dips in mail volume. Over the past 6 years, as volumes have steadily declined, the Postal Service has done a better job of matching its work hours to its workload. It has its lowest number of career employees in 25 years and productivity has seen steady cumulative improvement.

 

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Recent Comments

  • 14 hours 26 min ago
    Hello I dropped off at my local post office a package aparently with no information, no lable or package slip inside. The package is an eBay transaction therefore the item is well describe and...
  • 14 hours 52 min ago
    USPS is terrible. Since amazon decided to use them I now no longer receive anything that does not fit in my mailbox that is sent via the USPS. They clearly take no pride in their work. But what do...

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