Promoting the Postal Service

The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.

 

Overtime as a Management Tool

Matching workforce to workload has been a long-term struggle for the U.S. Postal Service. In its banner years, when volume was increasing, the Postal Service often found it difficult to quickly reduce workhours to offset seasonal dips in mail volume. Over the past 6 years, as volumes have steadily declined, the Postal Service has done a better job of matching its work hours to its workload. It has its lowest number of career employees in 25 years and productivity has seen steady cumulative improvement.

 

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How many packages would you say you’ve returned in the past year?

Recent Comments

  • 2 hours 18 min ago
    I live in Laguna Woods, Ca 92637. We have a small sub-station in our gated community..the lady there is extremely helpful,friendly and efficient. I would like to commend her for a job well done....
  • 3 hours 15 min ago
    I don't believe ease of shipping is the issue. Ease of delivery is and should be the focus. As a millennial who is busy, lives in a major city and in an apartment complex - my focus is on what...

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