The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.
Pushing the Envelope wishes our readers a joyful holiday season and a prosperous New Year. We will take a break this week, but we encourage you to read over the past year’s blogs and let us know what you think on any of the wide range of topics we blogged on in 2018.
We post comments as...Read More