The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.
How many times have you checked your Facebook page today? Twitter? Or maybe you’re an Instagram person. Social media is a big part of many people’s lives, and it’s also becoming a common way for customers to contact the U.S. Postal Service.
Customers might use Facebook, Twitter, or...Read More