The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.
Whether you live in a bustling city like New York City or Los Angeles, a rural area in the Midwest or Great Plains, or somewhere in between, we all have one thing in common — we’re still using the mail in some way.
Yes, First-Class Mail (FCM) volume has been in decline for several years....Read More