The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.
Browsing and posting on social media sites is a fun diversion and an easy way to keep up with friends. But have you ever considered how visiting and posting to a site helps keep it alive? Your participation is, in fact, vital for the site’s success, even if you never paid a penny to use it....Read More