Promoting the Postal Service

The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.


Overtime as a Management Tool

Matching workforce to workload has been a long-term struggle for the U.S. Postal Service. In its banner years, when volume was increasing, the Postal Service often found it difficult to quickly reduce workhours to offset seasonal dips in mail volume. Over the past 6 years, as volumes have steadily declined, the Postal Service has done a better job of matching its work hours to its workload. It has its lowest number of career employees in 25 years and productivity has seen steady cumulative improvement.



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Recent Comments

  • 3 days 5 hours ago
    I am also adding the same issues in Coppell. I order glaucoma eye drops from a mail order pharmacy in Florida. 2 mths ago they sent my package to mcKinney from Coppell in error . It took approx 3...
  • 3 days 11 hours ago
    Click and Ship has been down for months. I get the error message "Sorry, your transaction has been declined. Your transaction cannot be processed at this time with this payment type." I...

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