Postal customers often choose to stand in line at the counter of their local Post Office, even as an open self-service kiosk sits nearby. In some cases, customers might prefer to interact with a window clerk, perhaps to make sure they purchase the right service or because they want to buy a specialty service not available from the automated kiosk.
But some customers might be unaware that they can get many of the same services at a kiosk that they get from the window. For example, they can buy postage; weigh and send packages; use the ZIP Code lookup feature; and obtain fairly large quantities of First-Class Mail stamps (up to 100 self-adhesive packets). With about 2,500 kiosks in 2,300 retail locations and many of them accessible 24 hours a day, 7 days a week, kiosks are convenient and fairly simple to use.
Consumers have grown so accustomed to using self-service kiosks, including automated teller machines and airline ticketing kiosks, that many people barely remember a time before them. In grocery stores across the country, customers are now choosing to scan and bag their own groceries at self-service checkouts, even though it saves them no money to do it themselves. Yet, consumer backlash against completely automated customer service is growing, especially in some industries such as banking. For example, TD Bank now promotes itself as a bank with “humanity,” using the catch phrase “bank human again.” It seems customers want choice: automation when it’s convenient and human interaction when it is needed.
Does the Postal Service have the right balance of automated options and the human touch? Should it consider expanding the use of self-service kiosks to retail locations that will be operating at reduced hours (less than 8 hours per day)? What could the Postal Service do to increase public awareness and use of self-service kiosks units? Or do you think the public prefers working directly with a person at the window?