“Mystery shoppers” sounds like a new reality television series, but it is actually one of the tools the U.S. Postal Service uses to gauge customer service. Mystery shoppers are customers unknown to the retail staff and who fill out evaluations on their shopping experience, which helps determine how well retail units are performing.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More