The U.S. Postal Service is a key player in a year-long trial of a unique public-private partnership effort that would let citizens securely and voluntarily sign up for online services at multiple agencies using a number of different digital identities. The user would then use whichever password and identity is most convenient – whether the identities are issued by the government or a private company – to log in across multiple government agencies.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More