As one of the most hotly contested election campaigns in years comes to a close tomorrow, the media is filled with campaign ads. Whether in the morning newspaper, through social media websites, or during commercial breaks on television, we hear constantly about various candidates and ballot referenda. The mailbox is no exception -- direct mail continues to be a widely used political advertising strategy.
It’s the week before Thanksgiving, when attention turns to travel, favorite family recipes, overeating, and, of course, package delivery.
That’s right. Cyber Monday is right around the corner and predictions put this year’s spend at roughly $3.8 billion in sales. And with an expected jump...Read More