Political campaign mail: Does the mailbox influence the ballot box?

As one of the most hotly contested election campaigns in years comes to a close tomorrow, the media is filled with campaign ads. Whether in the morning newspaper, through social media websites, or during commercial breaks on television, we hear constantly about various candidates and ballot referenda. The mailbox is no exception -- direct mail continues to be a widely used political advertising strategy.

 

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Thinking about the last time you bought something you saw in an ad, were you spurred by:

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  • 11 hours 56 min ago
    it reminds me of my mom she recently passed away and I know she watches me from upthere somewhere she magnanimous like the solar system her name was luz which means light in Spanish . I miss her...
  • 12 hours 33 min ago
    My first impression would be through two customers at CVS in Foster City, of the USO and C. Crane company. They were talking with me about the solar eclipse, but "you would have to be in Oregon...

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