Is the Brand Suffering?

The Postal Service has built a strong brand name around service, trust, and security. Few other organizations can lay claim to such a strong brand, one with more than 200 years of history and cultivated by the Postal Service’s consistent fulfillment of its mission to securely deliver mail to every American, regardless of location, at a reasonable price. For 6 straight years, the Ponemon Institute has named the Postal Service the most trusted government agency and one of the top 10 most trusted businesses in the nation.

 

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Recent Comments

  • 12 hours 49 min ago
    Scanning has improved business for USPS from FedEx and UPS. Cutting corners to scan before or after the delivery point will lose business. Need Trust. The customer is paying for a service and...
  • 14 hours 1 min ago
    Lisa, I don't think you work for the USPS. If you did you wouldn't have made the accusation that the carrier is falsely scanning your packages as delivered. You would KNOW that it'...

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