Semipostal stamps are nothing new. They have been used worldwide for over a century and here in the United States since 1998. The cost of these stamps includes a surcharge to raise funds for various charities or causes. When semipostal stamps were first introduced in the U.S., critics felt issuing these stamps would be wasteful because no one would pay extra for a stamp. However, these stamps turned out to be a successful fundraising tool. Although the additional surcharge does not directly increase the U.S.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More