A recent post on the blog Dead Tree Edition made an interesting observation: The once-exploding U.S. e-book sales have slowed considerably, according to R. R. Bowker, a marketing research firm targeting publishers, booksellers, and librarians. How can that be? Aren’t we on a preordained path to a digital world?
Your challenge, if you choose to accept it, is to reduce undeliverable as addressed (UAA) mail by 50 percent. Okay, those weren’t the exact words, but that was the challenge put forward 10 years ago by then-Postmaster General Jack Potter.
At that time UAA mail – undeliverable because of...Read More