Maximizing the Postal Service’s Mobile Presence

Mobile technology is one of the world’s fastest growing industries. “Mobile” includes multiple devices (cell phones, smartphones, and tablet computers) and platforms (text messaging, applications — or “apps” — and mobile Internet). With all of these new communication avenues available to customers, the U.S. Postal Service must ask whether it is keeping up with the rapid expansion of this market.

 

Neighborhood Mail and the Future of the Postal Service

Advertising mail is a core product for the U.S. Postal Service. It is an important way for businesses to reach their customers, but many local small businesses and others underuse or avoid advertising mail. The rules, rates, and regulations can be complex and confusing. For saturation mailings, simplified addressing allows businesses to use a simple “Postal Customer” address instead of a full street address.

 

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