A recent consumer study released by Epsilon Targeting shows direct mail is still important to us. As a method to advertise goods and services, direct mail plays a major role in many consumer decisions — especially among young adults.
The U.S. Postal Service’s foray into digital products is similar to the United States’ showing in international soccer tournaments. We start strong, but then fall behind the rest of the world powers.
From the 1980s to the early 2000s the Postal Service was an early innovator in pure...Read More