Highway contract routes (HCR) are the largest single group of contracts in the U.S. Postal Service, with about $3.5 billion spent in fiscal year (FY) 2018. HCR drivers move mail between post offices and other designated stops.
We know that having a variety of mail in the mailbox boosts ad mail’s effectiveness. And our recent research on the mail mix showed that.
But we don’t necessarily know why. That was one of the many questions raised and discussed by a panel of experts and about 50 attendees at our recent...Read More