Mail Mix Matters

The mailbox cannot live by ad mail alone. It needs other types of mail to boost ad mail’s effectiveness.

That’s the key finding from our recent white paper, Advertising Mail: Mail Mix Matters. The presence of a non-advertising mailpiece in the mailbox enhances the likelihood that a person will read, positively react to, and respond to a piece of advertising mail. Both First-Class Mail and Periodicals (such as a magazine) proved effective in driving those outcomes.

 

Hotline Hot Takes

In fiscal year 2018, the OIG hotline was contacted 96,252 times, almost double the number from the year before. Yet many of those complaints don’t actually fall within our jurisdiction and so we pass them along to the Postal Service.

 

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