You may not have heard the term advance electronic data (AED), but that’s likely to change with the Synthetics Trafficking and Overdose Prevention (STOP) Act in place. AED, which includes information about a package’s content, is an important component in ensuring the security of packages coming into the United States through the international mail system.
We know that having a variety of mail in the mailbox boosts ad mail’s effectiveness. And our recent research on the mail mix showed that.
But we don’t necessarily know why. That was one of the many questions raised and discussed by a panel of experts and about 50 attendees at our recent...Read More