In some urban and suburban areas, grocery delivery vehicles are a regular sight. Indeed, many urban dwellers get regular offers for an annual $100-subscription to a same-day delivery service.
Same-day delivery sure seems popular given the buzz. But same-day delivery of merchandise and groceries to consumers represents only 2 percent of the total domestic parcel market (249 million packages in 2018). And nearly every delivery is a money-loser, our recent white paper indicates.