The U.S. Postal Service has made improving the customer experience a priority. Postal officials see a positive customer experience as a key to revenue generation because customers are more likely to return if their experience was good. As Deputy PMG Ron Stroman noted to a gathering of postal officials in August, “Our customers have choices, they don’t have to come to us. How people are treated makes all the difference in the world.” Customer service strategies could include something as simple as a menu of services and prices on display in each Post Office. Or, a quick resolution of a customer complaint can turn a negative experience into a positive one. Other efforts might require more substantial changes, such as reconfiguring the retail space or offering extended hours in some locations. In some cases, the Postal Service’s goal of rightsizing its retail network might run counter to the customer experience, at least initially. For commercial customers, a positive customer experience might be entirely different from the retail customer. A simplified or more automated mail acceptance process may appeal to bulk mailers. Changes in service standards might not please all commercial customers, while others may be able to adapt to the changes more readily. New dropship points for mail entry and the changes these can cause to internal processes might stress some mailers. For other mailers, fewer mail entry points might help them gain efficiencies. Given the different needs and expectations of customers, the first step to a successful customer experience would be to know your customers. “One size fits all” might work for the Snuggie®, but not for the Postal Service. Commercial mailers, in particular, have urged the Postal Service to get to know their businesses and operations better. The Postal Service has worked hard over the past few years to reach out to customers and engage them in discussions on improving operations. How can the Postal Service build strong relationships with its customers and encourage customer loyalty? Would consumer and business mailer online rating systems, similar to Yelp, be a useful tool for gleaning information about customer experiences?
on Oct 1st, 2012
in Post Offices & Retail Network
| 29 comments
on Jul 2nd, 2012
in Post Offices & Retail Network
| 11 comments
Could post offices be redesigned to improve their appearance and ease of use, perhaps modeled after the pleasant, comfortable designs of other retail outlets? The business world has seen a recent explosion of interest in design. Apple is a great example of a company that has reached an astounding market capitalization based largely on its focus and skill in design, both of its products and retail spaces. Starbucks has successfully positioned its retail locations as a “third place”— neither home nor work — where customers can savor a cup of coffee and enjoy a comfortable atmosphere for work or leisure. Retail bank lobbies use smart, neat designs that facilitate efficient customer transactions. Post offices, for the most part, do not seem to inspire the same feelings. Although some retail outlets are more attractive and functional, many post offices are nondescript and lack visible customer tools, such as a list of services and prices. Their absence can cause unnecessary delays and frustration. Post Office counters sometimes appear cluttered and disorganized, and generally unappealing. Post offices in classical older buildings are an exception, and they often serve as an attractive part of a town’s landscape. However, the interior design doesn’t always match the elegant external architecture. As Apple and Starbucks have demonstrated, design is not merely an aesthetic issue; it has consequences for the financial performance of a consumer-facing business. Should the U.S. Postal Service redesign post offices as part of its retail optimization plan and make them more appealing and user-friendly? Could such design improvements yield appreciable commercial or financial benefits? Or would design improvements be too cost prohibitive in the Postal Service’s current financial condition? Tell us — and show us — what you think. If you love the design of a particular Post Office, let us know where it is and post a picture if you can.
on Apr 23rd, 2012
in Post Offices & Retail Network, Pricing & Rates
| 9 comments
Generally, most consumers know the rates for mailing a 1-ounce First-Class® letter. However, many don’t know the prices of other postal service offerings, such as certification, insurance, or return receipt. In some instances, some of these services must be bundled with the mailing type. Posting the rates for the more commonly used services in a convenient spot in the Post Offices would let customers know approximately how much services cost, allowing them to make informed decisions. For example, displaying rates for the first several ounce increments of First-Class mail, as well as the most commonly used rates for Express Mail and Priority Mail along with the rates for certification, insurance, and return receipt, would help mailers calculate the total purchase price. Easy access to this information would allow mailers to effortlessly make price comparisons with other providers and clearly reveal the true value the Postal Service provides to consumers. What do you think? How can the Postal Service present prices in the most effective way?
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