on Dec 24th, 2012
| 0 comments
Pushing the Envelope wishes our readers a joyful holiday season and a prosperous new year. We will take a break this week, but we encourage you to read over the past year’s blogs and let us know what you think on any of the wide range of topics we blogged on in 2012. We also want to remind you to visit the site next Monday when we will post our list of the Top 10 Stories of the Year. As always, we look forward to your comments and insights.
on Nov 26th, 2012
in Ideas Worth Exploring
| 18 comments
This holiday season many of us will find ourselves rushing from one errand to the next, often visiting a variety of stores to accomplish all of our tasks. Wouldn’t “one-stop shopping” be easier? Wouldn’t it be nice to get everything from shopping to wrapping to shipping taken care of in a single trip? Locations offering a multitude of services potentially increase foot traffic because of the convenience they offer. They also create opportunities for the company to sell more products and services to its customers. In other countries, such as Sweden and Australia, the trend has been toward placing postal counters in grocery stores and pharmacies, often located in shopping malls. Customers can buy stamps or ship their packages while they are shopping for food and other staples. In the United States, grocery and other retail stores sell stamps at check-out counters, but do not offer shipping options. Office supply and other approved shipping stores offer a range of Postal Service mailing services including Priority and Express mail. Customers find that using these stores for their mailing needs saves time and effort because many of these retail outlets have longer hours than post offices and are conveniently located. E-commerce and mobile commerce have proven to be a popular choice for consumers who enjoy the convenience of shopping at home. Online retailers ship directly to the purchaser’s home, or wrap and ship gift purchases directly to their recipients. If customers want to wrap the package or gift themselves, the Postal Service’s Carrier Pick-up service will retrieve the package at their doorstep for shipping. While e-commerce and mobile commerce can offer purchasing, wrapping, and shipping from home, some people prefer physically browsing and purchasing items from brick-and-mortar retail outlets. This holiday season, a shopper might first visit a retail outlet to make your purchases, go home and wrap the gifts, and then go back out to ship the item. That's at least three trips and two lines, just to send one package! Does shopping, purchasing, wrapping, and sending your item in one stop sound better? With postal counters in strategic locations, all of your needs could be met in one stop. Would gift-wrapping services be an added bonus? If Post Office functions could be moved into retail spaces, what areas or types of stores best lend themselves to this effort? Share your ideas in the comment section below.
on Dec 12th, 2011
in Products & Services
| 6 comments
Every year, millions of Americans send holiday greeting cards through the mail to friends and family around the country. Usually this means a trip to the store to pick out cards, the Post Office to get stamps, sometimes even a photographer to capture that perfect holiday photo, and another trip to the Post Office to mail the cards. But now there are many options for creating a holiday greeting card that save both time and money. Not only are these options a potential boon to consumers, they are an opportunity for the Postal Service. Several years ago, Hallmark® introduced a hybrid greeting card that customers can order online. For one price, customers create a card by choosing a design and uploading their own photos and even choosing the day the Postal Service delivers the card. This year, Apple® introduced Cards, a smartphone application that allows customers to create and mail hybrid greeting cards directly from their iPhones. Still, for those who love the experience of shopping for cards, a number of Postal Service retail locations offer a selection of greeting cards allowing customers to buy, stamp, and send them from the same location. Offering holiday cards through multiple platforms has a number of benefits for the Postal Service and its customers. This type of multi-channel strategy provides customers with convenience and multiple options for using physical mail. If expanded to other postal products, such as Priority Mail or Standard Mail, this strategy could provide the Postal Service with an opportunity to grow mail volume for other mail classes and improve customer satisfaction by making other products and services easier and more convenient to use. Additionally, hybrid holiday cards, whether created from online or mobile platforms, represent a path forward for the Postal Service in the digital world. It shows that digital technology can compliment and not be the enemy of physical mail. So, should the Postal Service make efforts to apply this multi-channel, hybrid mail model to other postal products, and if so which ones? Do you plan to send your holiday cards this year using an online or mobile card builder or are you sending them the old fashioned way? Let us know your thoughts in the comment section below. This blog is hosted by the OIG’s Risk Analysis Research Center.
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