• on Apr 21st, 2014 in Products & Services | 0 comments

    Social media isn’t just for fun any more. Sure, millions of people are still tweeting, posting, pinning, and sharing things with each other online by the nanosecond. But 70 percent of businesses and organizations worldwide, including the U.S. Postal Service, also have active Twitter, Facebook, LinkedIn, or other social media accounts.

    Why? Because they recognize that social media is an important channel of business communication, particularly in light of research from management consultants McKinsey & Company estimating there is between $900 billion and $1.3 trillion in annual value to the economy that could be unlocked by social media technologies. So how is the Postal Service using social media? Last summer we released a Management Advisory noting that the agency is present on no less than 18 social media sites. And now our new white paper – Like, Share, Tweet: Social Media and the Postal Service  – identifies multiple ways the Postal Service could not only improve its current social media activities, but also expand upon them to develop new products and services, such as:

    • Crowdshipping
    • Identification services
    • Hybrid products bridging physical and digital communications
    • Social e-commerce services

    Social e-commerce services, for example, could facilitate the use of social platforms as storefronts, similar to online shops on Etsy or Amazon. The Postal Service could manage those storefronts’ back-end operations by providing services such as micro-warehousing, fulfillment, and delivery.

    The paper ultimately makes the case that an overall stronger and more robust social media strategy could help the Postal Service remain competitive in the digital age by better responding to changing communication needs, improving the customer experience, creating value through social commerce, and cutting costs.

    Tell us what you think:

    • How could the Postal Service improve its social media activity?
    • How might your view of the Postal Service be affected by better social media activity?
    • Do you prefer businesses that engage customers via social media? 
  • on Dec 19th, 2011 in Ideas Worth Exploring | 7 comments
    With mail volume decreasing, the U.S. Postal Service is coming up with new ways to reach out to potential customers. As one of the latest and most effective trends in customer outreach, more and more businesses are embracing social media outlets to engage the public. Presently, the Postal Service has a Facebook page and a Twitter account, but is the agency using them effectively? According to the Postal Technology International, September 2011 issue, effective use of social media is at the heart of many successful businesses. With so many potential customers spending time on social media websites they have become an increasingly important means of reaching people. Consumers use social media sites to seek advice from their online peers and communities about what products and services are best. Companies have the opportunity to find out what consumers are saying about them, so they can gain insight into what people want in a product or service. It is widely accepted that social media is most effective when used as a two-way communications platform, for example, when the company not only issues its messaging and listens for remarks from customers, but when the company uses the platform to respond to customers directly, engaging with them on specific issues. Also, many companies are now advertising their products and services on social media sites to tap into a group of consumers who spend a significant amount of time on the Internet. How can the Postal Service use social media to increase its customer base and revenue? This blog is hosted by the OIG's Network Processing team.