• on Apr 21st, 2014 in Products & Services | 0 comments

    Social media isn’t just for fun any more. Sure, millions of people are still tweeting, posting, pinning, and sharing things with each other online by the nanosecond. But 70 percent of businesses and organizations worldwide, including the U.S. Postal Service, also have active Twitter, Facebook, LinkedIn, or other social media accounts.

    Why? Because they recognize that social media is an important channel of business communication, particularly in light of research from management consultants McKinsey & Company estimating there is between $900 billion and $1.3 trillion in annual value to the economy that could be unlocked by social media technologies. So how is the Postal Service using social media? Last summer we released a Management Advisory noting that the agency is present on no less than 18 social media sites. And now our new white paper – Like, Share, Tweet: Social Media and the Postal Service  – identifies multiple ways the Postal Service could not only improve its current social media activities, but also expand upon them to develop new products and services, such as:

    • Crowdshipping
    • Identification services
    • Hybrid products bridging physical and digital communications
    • Social e-commerce services

    Social e-commerce services, for example, could facilitate the use of social platforms as storefronts, similar to online shops on Etsy or Amazon. The Postal Service could manage those storefronts’ back-end operations by providing services such as micro-warehousing, fulfillment, and delivery.

    The paper ultimately makes the case that an overall stronger and more robust social media strategy could help the Postal Service remain competitive in the digital age by better responding to changing communication needs, improving the customer experience, creating value through social commerce, and cutting costs.

    Tell us what you think:

    • How could the Postal Service improve its social media activity?
    • How might your view of the Postal Service be affected by better social media activity?
    • Do you prefer businesses that engage customers via social media? 
  • on Jan 13th, 2014 in Ideas Worth Exploring | 4 comments

    What if the U.S. Postal Service tapped the vast array of available digital information technologies to enhance sales, operations, and new business development? The possibilities, it would seem, while not endless, are fairly extensive.

    That’s the conclusion of a just-released white paper from the Postal Service Office of Inspector General (OIG), which collaborated with IBM to take a high-level view of digital information gathering to see where the postal industry might benefit. The white paper, Enriching Postal Information: Applications for Tomorrow’s Technologies, identifies those opportunities most relevant to the postal industry. We found more than 50 potential postal applications where gathering digital information could enhance the Postal Service’s sales, operations, and new product development, as well as improve its internal safety and security controls. Such items include banking services, traffic information, and assistance to elderly citizens.

    A few highlights from the paper:

    • Cutting-edge organizations see digital information technology only as a means to satisfy market demands and control costs. Such organizations are focusing on mobile handhelds, barcodes, and Radio Frequency Identification applications to collect data about their customers and operations. Many are consistently researching and investing in a wide variety of information gathering technologies. For example, UPS invests more than $1 billion annually to design customer-centric applications, customized scanning tools, and advanced communication devices, as well as, to increase internal efficiencies.
    • The Postal Service is also exploring the potential of mobile devices but on a much smaller scale than UPS. For example, the Postal Service recently gave cell phones capable of texting and gathering real-time GPS data to about 95 percent of its street letter carriers. The information being collected should improve delivery efficiencies via better route designs, day-to-day adjustments, and monitoring delivery times. The Postal Service is planning to deploy 75,000 full-service digital mobile carrier devices by the summer of 2014.

    So what information would you like the Postal Service to gather for you? How would you put it to use? Are there any areas of information technology that concern you? 

  • on Jan 21st, 2013 in Ideas Worth Exploring | 4 comments

    The U.S. Postal Service can play unique and positive roles in the expansion of the peer-to-peer marketplace, as suggested in a new OIG white paper, Peer-to-Peer Commerce and the Role of the Postal Service. American consumers are familiar with peer-to-peer (P2P) digital commerce and increasingly comfortable buying and selling that way. Millions of people place offerings and shop on eBay, Craigslist, etsy, and other sites every day. In recent years, the P2P segment has grown beyond these traditional product sites and now includes services from which users can rent a vacation room in someone’s house, lend or borrow a private car, or even hire someone locally for small jobs, such as baking cookies for a child’s classroom party or assembling modular furniture. However, there are a number of problems in current P2P commerce that may prevent wider adoption by the American public. Market participants face the challenges of balancing convenience with privacy and the potential for economic or physical harm. Some of these issues can be addressed through enhanced digital identity and authentication services, but there are other opportunities, which the paper presents. The paper describes P2P digital commerce and challenges and gaps in the current marketplace, including several types of fraud and threats to personal property and physical safety. It then identifies Postal Service products and services that exist today or might be developed in the future to facilitate market expansion. Current postal ancillary and special services, both physical and digital, are well suited to the P2P market. These include insurance, Registered Mail, Certified Mail, Collect on Delivery (COD), Track and Trace, Return Receipt and Return Receipt for Merchandise, Restricted Delivery, and other services. Please share your comments on this concept as well as observations on your own P2P experiences, if any, below. Do you believe a trusted intermediary such as the Postal Service could help in this segment? Please give us your comments below:

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