on Nov 26th, 2012
in Ideas Worth Exploring
| 18 comments
This holiday season many of us will find ourselves rushing from one errand to the next, often visiting a variety of stores to accomplish all of our tasks. Wouldn’t “one-stop shopping” be easier? Wouldn’t it be nice to get everything from shopping to wrapping to shipping taken care of in a single trip? Locations offering a multitude of services potentially increase foot traffic because of the convenience they offer. They also create opportunities for the company to sell more products and services to its customers. In other countries, such as Sweden and Australia, the trend has been toward placing postal counters in grocery stores and pharmacies, often located in shopping malls. Customers can buy stamps or ship their packages while they are shopping for food and other staples. In the United States, grocery and other retail stores sell stamps at check-out counters, but do not offer shipping options. Office supply and other approved shipping stores offer a range of Postal Service mailing services including Priority and Express mail. Customers find that using these stores for their mailing needs saves time and effort because many of these retail outlets have longer hours than post offices and are conveniently located. E-commerce and mobile commerce have proven to be a popular choice for consumers who enjoy the convenience of shopping at home. Online retailers ship directly to the purchaser’s home, or wrap and ship gift purchases directly to their recipients. If customers want to wrap the package or gift themselves, the Postal Service’s Carrier Pick-up service will retrieve the package at their doorstep for shipping. While e-commerce and mobile commerce can offer purchasing, wrapping, and shipping from home, some people prefer physically browsing and purchasing items from brick-and-mortar retail outlets. This holiday season, a shopper might first visit a retail outlet to make your purchases, go home and wrap the gifts, and then go back out to ship the item. That's at least three trips and two lines, just to send one package! Does shopping, purchasing, wrapping, and sending your item in one stop sound better? With postal counters in strategic locations, all of your needs could be met in one stop. Would gift-wrapping services be an added bonus? If Post Office functions could be moved into retail spaces, what areas or types of stores best lend themselves to this effort? Share your ideas in the comment section below.
on Nov 19th, 2012
in Ideas Worth Exploring
| 5 comments
Twenty years ago, when professional sporting teams started selling naming rights to their stadiums and arenas, many purists called it a low point in the commercialization of sports. But today, the number of arenas and ballparks not named after a corporate sponsor is small. For revenue-seeking team owners, it is just too hard to pass up the money that comes with selling your stadiums’ name. Strategy, business development and marketing all play huge factors in naming-rights deals, with top prices for these deals reaching about half a billion dollars, according to Sports Business Journal. As a business-centered organization looking to boost revenues, does the U.S. Postal Service have opportunities to sell naming rights? The idea of selling the naming rights to an entire Post Office might not be palatable to Congress, as lawmakers like to name post offices after fallen soldiers or local heroes. But what about selling space in parts of the Post Office? For example: this retail counter brought to you by XYZ Co.? Sides of vehicles or automated postal centers in high-traffic areas of retail centers could also hold valuable advertising space. With its national reach, yet local presence, the Postal Service is visible in every community nearly every day. Companies and nonprofit organizations would likely find the opportunities to reach such a large audience appealing. Another option might be to appropriate advertising space to other government agencies. For example, a state health department or the Centers for Disease Control and Prevention could use space on postal vehicles or in retail lobbies to announce a public health campaign. The Department of Energy or local governments could use retail space to tout energy conservation practices to citizens. This approach would also tie in with a larger vision of using post offices to connect citizens with other government services. Would such offerings tarnish the Postal Service’s image and degrade what is still considered a public institution held in the public trust? Or should the Postal Service think creatively about new ways to use its large physical network? Would naming rights be an easy way to generate revenue in tough economic times? Or should the Postal Service focus on its core business?
on Nov 12th, 2012
in Ideas Worth Exploring
| 5 comments
The historic election of 2012 is over. Whether your candidate won or lost, you can feel confident that the American electoral process, a model for the free world, worked as the Founding Fathers intended – even if they never could have imagined spending billions of dollars on an election. However, many citizens complained about the long lines at polling places and the unreasonable wait times. The wait times seemed to range from 30 minutes to several hours. In some cases, voters abandoned the polls altogether after a lengthy wait. States have decades of experience administering elections, so it is particularly vexing that voting is so time consuming. Why should it take longer to vote than it does to conduct other routine government business? In many states, motor vehicles can be renewed securely in several ways, at the citizen’s convenience. The citizen can renew in person at an office of the motor vehicle administration, mail a renewal form, or submit a renewal application online. What can be done to make voting quick, easy, convenient and yet still secure? Since 1998, citizens of the State of Oregon have securely cast their ballots exclusively by mail. Although postal voting has increased the amount of time necessary to tally votes, Oregon has reduced the cost of conducting elections and seen consistently higher turnout than the U.S. average. Ballots can either be mailed (earning the U.S. Postal Service some additional revenue) or dropped off free-of-charge at a ballot collection center. All 50 states already have a postal voting infrastructure in place through the offering of absentee paper ballots. In 2011 Washington State followed Oregon’s example of total postal voting and 27 other states allow anyone to vote by mail (without excuse). However there are still 22 states where postal voting is not an option without a valid and documented reason. In some localities, citizens can visit their local courthouse or other locations for early voting or to submit their absentee ballot in person, weeks before Election Day. Many citizens take advantage of these opportunities, even if the voting locale is less convenient than their polling place. The Post Office, as the heart of many local communities and a trusted government entity, might make an ideal place for early voting or in-person absentee voting. Do you agree? Do you think voting by mail would work in your community? Would you use the Post Office to cast your ballot if that were an option? Tell us what you think.
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