• on May 16th, 2011 in Ideas Worth Exploring | 21 comments
    Advertising mail is a core product for the U.S. Postal Service. It is an important way for businesses to reach their customers, but many local small businesses and others underuse or avoid advertising mail. The rules, rates, and regulations can be complex and confusing. For saturation mailings, simplified addressing allows businesses to use a simple “Postal Customer” address instead of a full street address. While the Postal Service has tested a number of simplified address products in the past, early this year it rolled out a national product available for all “flat-size” saturation mailings. In a recently released white paper titled Simplified Address Mail: An Easier Way for Small Businesses to Reach Local Customers, the Office of Inspector General, Risk Analysis Research Center lays out the advantages of the simplified address mail concept, which could potentially bring in over $1 billion in new revenue if fully implemented. Among the paper’s key findings:
    • Simplified address stems from the Postal Service’s core, hard-copy mail delivery business and could help keep mail relevant in an increasingly digital world.
    • Adding profitable simplified address mail volume could lower average unit costs and make universal service more affordable for all current and potential mail users.
    • Simplified address makes advertising mail easier to use and far less expensive for organizations that have traditionally shied away from directly using the mail.
    • Simplified addressing has long been the standard practice among foreign posts and often accounts for a significant proportion of their mail volume. The Postal Service has been the sole exception.
    The key to realizing all the benefits of simplified address mail depends on how the Postal Service implements the program. It must actively be promoted to small businesses and others and it must be made as easy as possible for customers to use. So, what do you think? Would you be receptive to receiving advertising materials for the restaurants, stores and services in your local neighborhood? This blog is hosted by the OIG’s Risk Analysis Research Center (RARC).
  • on May 2nd, 2011 in Ideas Worth Exploring | 2 comments
    President Obama’s State of the Union address in January included the announcement of the National Wireless Initiative, which would expand wireless broadband coverage to 98 percent of the population within 5 years. With that large percentage of the population on the verge of being wired, could such a network be leveraged by the U.S. Postal Service to modernize its obligation to deliver mail to every household in America? The initiative provides financial incentives for private industry to expand wireless broadband infrastructure. The incentives are necessary because building a nationwide, interconnected communications network is cost prohibitive in some areas of the country. Once constructed, though, this network will be used by government agencies for a number of purposes including coordinating emergency response and communicating important information directly with citizens. The Postal Service must provide universal service to every address in the United States under the Universal Service Obligation (USO). The USO requires that Americans have ready access to postal products and services through postal carriers, collection boxes and post offices. It also requires the Postal Service to deliver the mail to every street address, six days a week. Perhaps the Postal Service could connect every physical address with a secure e-mail address. Other countries offer similar services, such as Finland’s NetPosti, which is a digital alternative to the physical mailbox. Every citizen gets an account and an e-mail address tied to his or her social security number. Postal customers could opt to use hybrid mail and have their letters and flats scanned and delivered to the customer’s secure postal e-mail box instead of to a physical mailbox. The Postal Service could also print and deliver the letters from a sender’s e-mail box to a recipient’s physical address if so desired by the sender. A number of private sector companies have made limited attempts at providing such a service in the United States, such as Zoombox, but none of them have the resources or infrastructure at the Postal Service’s disposal to offer reliable hybrid mail service to a national audience. Let us know what you think. Should the Postal Service explore the realities of implementing this service in the near future and use the internet to help meet its universal service obligation? This blog is hosted by the OIG’s Risk Analysis Research Center (RARC).
  • on Apr 25th, 2011 in Ideas Worth Exploring | 5 comments
    While many posts, including the U.S. Postal Service, are downsizing due to shrinking domestic markets, China Post is aggressively expanding. By the end of 2015, the China Post Group plans to extend universal service to all villages, increase urban residential letterboxes, and add 300,000 jobs. This development presents an opportunity for the Postal Service to partner with China Post to expand the reach of both posts, as the demand for end-to-end solutions between the Chinese and U.S. markets grows. The major factors that fuel expansion and justify development are an increasing residential delivery network, major growth in small-to-medium enterprises (SME) and exports, and a developing direct marketing industry. The Chinese government also fosters China Post’s growth by permitting non-postal activities like banking and shielding some profitable segments of the express mail market from competition. Although industry players question the legality in an international context, China Posts’ Express Mail unit has the exclusive rights to a profitable product segment. Together these factors guarantee steady mail volume increases and help China Post secure a position in the burgeoning direct mail industry, e-commerce market, and other non-postal sectors. By tapping into its far-flung network of post offices to provide customers a wide range of services in one convenient location, new opportunities will emerge for China Post as well as the Postal Service. The Postal Service is taking action to capitalize on these opportunities. Last year, the Postal Service introduced a new, small-packet product targeting China’s small, lightweight exports, such as electronics and apparel. The Postal Service also signed a memorandum of understanding with China Post and eBay to provide an end-to-end, e-commerce solution. Earlier this year the Postal Service hosted a 20-member China Post delegation to discuss the direct mail industry. As the demand for postal products and services grows with China Post’s expansion, the Postal Service is uniquely positioned to establish a partnership that connects and fosters Chinese and U.S. markets. What other opportunities do you think the Postal Service should pursue with China Post? This blog is hosted by the OIG’s Risk Analysis Research Center (RARC).

Pages

This site provides a forum to discuss different aspects of the United States Postal Service and how it can be improved. We encourage you to share your comments, ideas, and concerns.

This is a moderated site—we will review all comments before posting them. We expect that participants will treat each other with respect. We will not post comments that contain vulgar language, personal attacks of any kind, or offensive terms that target specific individuals or groups. We will not post comments that are clearly off-topic or that promote services or products. Comments that make unsupported accusations will also not be posted.

We ask that reporters send questions to the USPS OIG Media Office through their normal channels and refrain from submitting questions here as comments. We will not post questions from reporters.

We recognize that the Web is a 24/7 medium, and your comments are welcome at any time. Given the need to manage Federal resources effectively, however, we will review comments and post them from 9:00 a.m—5:00 p.m Eastern Time, Monday through Friday. We will read and post comments submitted after hours, on weekends, or on holidays as early as possible the next business day.

To protect your own privacy, and the privacy of others, please do not include personal information or personally identifiable information such as names, addresses, phone numbers or e-mail addresses in the body of your comment.

Except when specifically noted, any views or opinions expressed on this forum (or any other forums available via an RSS feed) are those of the individual bloggers. The views and posted comments do not necessarily reflect those of the U.S. Postal Service Office of Inspector General, or the Federal government.

Thank you for taking the time to read this comment policy and disclaimer. We plan to blog weekly on as many emerging new media topics as possible. We encourage your participation in our discussion and look forward to an active exchange of ideas.