- Start Date:
- Monday, October 21, 2013
- Estimated Report Date:
- Wednesday, April 30, 2014
The Postal Service, as America’s oldest and most trusted delivery service, has to maintain a distinction between other delivery services in the marketplace to remain competitive. The Postal Services’ competitive advantage is dependent on the American people’s perception and trust in its brand. In fiscal years 2012 and 2013, the Postal Service committed approximately $227,220,071 in purchases for advertising and creative services to help promote its brand.
The OIG published a report in January 2013 and found that the Postal Service was not adequately monitoring its two largest advertising contracts. A new Chief Marketing and Sales Officer was hired in May 2012 and informed the OIG that the marketing department was in the process of evaluating the Postal Services’ overall advertising program. This involved restructuring the advertising contracts to allow the Postal Service to take advantage of available competition in the advertising marketplace and maximize the effectiveness of the Postal Service's advertising investments.
Since the expiration of one of it's two largest advertising contracts:
Has competition for advertising and creative services contracts actually increased?
Did the Postal Service diversify it's advertising contracts to take advantage of the competitive market?